How to validate a business idea before building
Find the assumption that can break the idea, then test it with a small market action.
Read the guideFounder learning
Practical decisions before the full build.
Use these guides to choose an idea, gather evidence, design a market test, and keep the learning.
A seven day market test for a startup idea
Choose one buyer, one message, one ask, and a decision threshold you can measure.
Read the guideTurn customer discovery into usable evidence
Capture the source, the context, the objection, and the action behind every interview.
Read the guideMake failed product tests useful
Keep the offer, customer response, objections, and lesson so the next decision starts stronger.
Read the guideTurn client conversations into new consulting work
Use recurring problems and client signals to shape a focused experiment and a funded next step.
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